Writing Effective Blog Posts and Articles for Online Marketing

Writing Effective Blog Posts and Articles for Online Marketing by Roger Moody

If you're reading this, you found it online and most likely are seeking assistance in growing your online presence or an online business. Any successful online business owner should have and maintain at least one blog.

Blogging has become an integral part of any online business and updating the blog or blogs should become routine. Having a business blog can be one of the best things you can do for your successful online business as it helps attract people to you and gain more prospects for your business.

Blogging and article marketing should be done simultaneously and can significant increase your online marketing efforts.

Blogging also allows you to stay in touch and build a relationship with people already on your team that may be scattered around the country or the globe. If you desire an effective and popular blog you don't need much.

For example this author, Roger Moody has a successful online home based business from a home office in Indianapolis, Indiana. We may operate a successful online business from Indianapolis but our home based business income is spread nicely across the country. Our business blog (at rogerlmoody dot com) mentions Indianapolis but the information contained on that blog site is applicable to anyone working a online home based business.

The real trick to building an effective blog doesn't lay in the domain name, or the layout (although obviously you don't want an ugly blog) but in the content aka the posts themselves.

So how do you write more effective blog posts that will not only captivate your current readers and keep them coming back but help you gain a bigger and bigger audience and at the same time raise your blog in the search engines?

Her are a few simple tips to help you write better content for your blog.

1. Keywords

This can not be said enough. If you want to build a successful home based business, popular and effective blog you can't do it without the use of keywords. Take some time and do your keyword research because it will pay off big time if you do it right! Another good tip is to use keywords in the categories for your blog as well! Wherever you can fit in a keyword do it!

2. Be Original

Nobody is going to come back an visit a boring blog. Make sure your content is original and exciting. The most effective blogs I've found will have a mix of helpful content and personal stories. You want your readers to know and trust you as a business person as well as care about you as an individual.

3. Use Videos and Pictures when applicable

I can not stress enough how much adding videos and pictures will add to your blog. Breaking up your text with pictures will make people want to read more and more and the more personal the pics can be the better. So if you're talking about your trip to Hawaii with the family don't just use a stock photo of Hawaii use one of you and your family! Another tip is to make sure and keyword optimize the titles of your pictures before you post them as well!

Those are just a few simple tips that will help your blog become more popular. Make sure you work on your blog at least a couple times a week and follow these tips and you'll be good to go!



Blogging to grow a successful online home based business from Indiana or anywhere in a home office. Understand that it’s a total lifestyle shift.
www.ChristianFaithBusiness.com

Article Source: http://www.wahm-articles.com

Create A Winning Article Marketing Strategy

Create A Winning Article Marketing Strategy by Bonnie Jo Davis

Make the most out of your time and efforts by creating a submission strategy for your article marketing. Both beginners and experts can and should use a submission strategy that will evolve over time. Your strategy,at a minimum, should brand you as an expert in your field, define your target audience and help you measure your results. Use your word processing program to develop your strategy and keep it front and center when writing and submitting your articles.

To begin creating your article submission strategy answer the questions below:

1. Your target audience:
Who is your most desired reader?
What size business does your reader own or work for?
What needs does your desired reader have that you can fulfill?

2. Submission goals:
Are you submitting in order to receive incoming live one-way links?
Will you be promoting a blog, forum or website?
Do you hope to become an expert and prove your capabilities?
Are you hoping to increase sales of a particular product or service?

3. Search engine benefits:
What targeted keywords will you use in your title, article and byline?
How will the one-way links from sites publishing your articles increase your
search engine rankings?
Will you agree to a reciprocal link if asked by a publisher?
Will you display a "Featured Author" graphic on your site if requested by the publisher?

4. Submission formats:
Which of these formats will you offer when submitting your articles?
PDF
HTML
Word
Text

5. Submission list:
Will you be submitting your articles in print and/or online?
Do you have an existing submission list that targets topics of interest to your
target audience.
If you do not have a submission list where will you obtain one?
How often will you search for new submission sites to add to your list?

6. Scheduling submissions:
How often will you write an article for submission?
Will you be sending out an article weekly, monthly or quarterly?

7. Stand out in a crowd:
What will you do enhance your relationships with publishers?
Will you offer customized versions of your articles for free or for fee?
Will you display the list sites that published your articles on your web site?
Did you consider allowing publishers to insert their affiliate link in your article or your byline?

8. Tracking your results:
Have you asked publishers to notify you when they use an article?
Will you spend time checking to see if sites publishing your article gave you a live link to your site as required?
During what time intervals after submission will you search Google for your article name?
How often will you check your website metrics to see traffic driven by your article submissions?

You will be ready to forge ahead with a submission strategy after answering these questions and recording your answers. There are many excellent marketing strategy checklists online that you can use to consider any other questions you should answer for your strategy. You may want to network with your colleagues who are experienced in article submission to get their suggestions for your strategy. Continue updating and using your strategy as your business changes over time and you will be miles ahead of your competition!



(c) 2009, Davis Virtual Assistance. Publication rights granted so long as article and byline are reprinted intact with all links made live.

Bonnie Jo Davis is an article marketing expert and prolific writer who teaches other businesses how to profit from this free marketing strategy. She created Article Submission Sites in order to provide others with her frequently updated list of submission sites and she offers visitors a free copy of her "Article Submission Summary Sheet" at http://www.articlesubmissionsites.com

Article Source: http://www.wahm-articles.com