How Blogging Can help you market your Business

How Blogging Can help you market your Business by Mercedes Aspland

If you have an online business you will be looking at ever increasing ways to market it online. The aim of this article is to give you some advice on how to use blogs to your advantage.

There are two ways in which you can use blogs, the first is to set up your own blog and build a community that way. The other way is to get involved with other people’s blogs. We would recommend doing both to have the maximum effect. Below are a list of our top tips for each of these ways.

Setting Up Your Own Blog

1. Categorise Your Content. Make sure you properly categorise the information that you put into your blog. If you make sure you use your keywords in the categories it will help with the SEO of your blog.

2. Submit to Blog Directories. You want to get your blog seen by other people and a good way to do this is to submit it to blog and feed directories.

3. Write Regularly. Set yourself a schedule for writing content for your blog and stick to it. If your visitors get used to seeing regular content then they will keep coming back to read what you have posted.

4. Respond to Comments. If you have contributors that write interesting comments and ask questions you should respond to them. This will give you a reputation as a useful resource and will give your blog more colour. It also helps to build a proper community on your blog and keeps people coming back.

5. Research Your Industry. Make sure what you are giving to your readers is up to date and is something they will find interesting.

This is great for your site in a number of ways. Firstly you will be adding pages to your site which will help your SEO efforts. In addition as you get more people using your blog they will likely link to you and thus increasing your page rank and your position in the search engines. Finally it will make you appear an expert to your potential customers and so will increase the chance of converting them to sales.

Contributing to Others Blogs

1. Write Valuable Comments. Make sure your comments add to the content of the blog. This will make you a valuable member of the blog and of the community as a whole.

2. Come Back Regularly. If you leave a comment come back to see if anyone has answered. If they have then you may wish to come back and continue the conversation. Again this will make you seem valuable to the other users.

3. Research Blogs. Have a look around and find the popular blogs, ones that most people are getting involved with. This is where you will probably find the content that is best to get involved with.

This will help in a number of ways. Firstly each post will give you a link to your website which will help you with improving your search engine rankings. You may also find that you get traffic to your site directly from the posts that you make. Finally you will build yourself a reputation within the industry and so may find you get referrals from people that like what you have to say.

Blogging is not the only way to get your website publicity but it is something that every website owner should consider in order to get themselves some free advertising.



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