Cheap Ideas to Market during Down Times

Cheap Ideas to Market during Down Times by Colleen Davis

It’s not just you, but everyone is tightening their belts during these times. And it’s not even related to your newfound resolve to save as much as you can; but it’s a result of what’s occurring right now to our economy. Yup. We’re in recession. And this would be a very good time for you to practice prudence when advertising your business.

More than ever, now is the time that you need to make certain that you get the highest return from your investment. The economic crunch doesn’t mean that you have to stop advertising altogether to save your money. Instead, you have to market even more – but with cost-effective marketing strategies. Here’s how:

1 - Indulge in word-of-mouth advertising. This is the most effective form of marketing any business. And guess what? It’s absolutely free! You don’t need to invest precious dollars on this type of advertising. You need however, to provide a standout service – stellar customer service, that is. It takes a commitment from you to give more than the regular service to your clients. Going the extra mile for your customers can go a long way in getting you ahead of the game, especially that most of your competition is cutting back on value-added services. During these times, people will be looking out for those who can give them more value for their dollars. So you’ll definitely stand out if you do. And word will spread about your business. It’s a guarantee.

2 - Write and publish. Not just print articles on printing flyers, custom flyers or even booklet printing. You can also go online by posting keyword-rich articles on the many websites found in the Internet. Published articles can definitely improve your status as an expert in your field. So provide credibility to your business. Publish as much as you can online or off.

3 - Get creative. Use all available space when printing flyers or your business cards. The back side is often the most ignored part of your collaterals; yet it can be your space to advertise more than your regular fare. Don’t hesitate to maximize that blank space. Provide your clients with valuable information and encourage them to pass along your custom flyers and business cards to a friend or a colleague.

4 - Take advantage of cross-promotions. There are other businesses that would gladly connect with you to market their own. You can share the cost of printing flyers for example. Cross-promoting is a very practical way to market as it provides a means for businesses to cut back on expenses without having to curtail the amount of marketing. There are many businesses out there that can complement yours. So connect with other business owners and provide referrals to increase each of your client base.

Advertising need not be expensive especially that there are cost-effective ways to go about it. All you need to do is be creative and you won’t have to lose your edge over your competition.



For more information, you can visit this page on printing flyers and custom flyers


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